the funny thing is, if you look at EU’s version of the same cereal, the ingredient list is much much shorter. their strict regulation does make the cereal a bit more expensive.
I watched a video last night about a US expat going to a grocery store in Calabria, Italy(the boot).
There was much less processed food. Plus, the prices of food were actually cheaper than here in NH(even including the EU/$ 1.07 exchange rate). Of course, Italian red wine was cheaper than water here.
Some of the brands were exactly the same as here like Fage Yogurt. Fage is a Greek yogurt maker. They also have a plant in NY State. I eat it every day. So, I am very aware of what it costs for a liter container.