The American Society of Magical Negroes Sputters at the Box Office Barely Making Over $1.3M On Its Opening Weekend

XFire ^ | 3/20/24 | Geoff Borgonia

[DallasBiff]

The recently released comedy film, The American Society of Magical Negroes suffered a disappointing opening weekend at the box office, raising concerns about its financial viability. Produced by Focus Features and directed by Kobi Libii, the film managed to accumulate a total of $1,304,270 in its debut weekend across 1,147 theaters in the United States.

Despite its wide release, the movie’s earnings fell extremely below expectations. While the exact production budget remains undisclosed, industry analysts consider these figures alarming for the rest of the film’s theatrical run.

[sunny bonobo]

Meant to say “he did not” instead of “not.”

[Brandonmark]

Average of less than $1;200 per theater hardly pays the electric bill.

[caseinpoint]

the Cancel Culture is at fault here. Whites don’t dare go anyplace where they might be associated with the word “negro” and thus become a target of cancellation, harassment and even incarceration.

[Organic Panic]

Didn’t we watch “magical negroes” make liberal whites feel good for 8 years???

I am all for stereotypical ethnic and racial humor in movies. If someone like Aaron McGruder, Kevin Hart, or dare I say (dare dare) Mel Brooks made the film it would probably be hilarious. BUT... Gotta be woke.

[PapaBear3625]

I’m going to guess that studio management knew it was going to bomb, and underwrote it anyway to get some peace from black activists.

[dead]

Was the movie effectively marketed as a parody of the trope or did the intentional satirical humor from the title inadvertently hurt its box office chances from the get-go?

They will never accept that the rest of the country/world does not share Hollywood's relentless fixation on race. Even as satire or spoof, the near-universal feeling is, "Enough of this sht."

[stinkerpot65]

Big Mike!

[RetiredTexasVet]

Magical Negro ... a movie with Obama?

[OldMissileer]

There are still lots of racist black people and self-loathing white people out there -- but thankfully not as many as the media would have us believe

In all actuality, not very many. If tickets cost $20 then the average three day person count per theater would be just north of 56. That's not even 20 people per day and distribute that through the number of showings per day. Let's say four showings per day so there were four or five people at each viewing.