I’ll give it a try. Is Firefox a search engine or an operating system? (I’ll not a teckkie, as you can tell.)
It’s a customizable browser.
Somehow extremely annoying without a jingle. Typical ad: Stupid lazy person wonders what to do, calls these guys who tell the customer to just point and the junk will disappear. "Wow, that's amazing!" exclaims the mark customer.
You know full well loads of still-valuable things are toted away, probably restored or cleaned up and resold ON TOP OF what they got from the suckers to take it away.