Free Republic
Browse · Search
General/Chat
Topics · Post Article

Skip to comments.

New York AG says meat producing giant made misleading environmental claims to boost sales
AP ^

Posted on 02/29/2024 4:03:31 AM PST by Tench_Coxe

The giant meat producer JBS was accused of making misleading claims about its greenhouse gas emission goals to boost sales among environmentally conscious consumers in a lawsuit filed Wednesday by New York Attorney General Letitia James.

The lawsuit filed in a state court in New York City alleges that the company claimed it will achieve net zero greenhouse gas emissions by 2040 despite having no viable plan to meet that commitment. The lawsuit names as defendants JBS USA Food Company and JBS USA Food Company Holdings, the American subsidiary of the world-leading producer of beef products based in Brazil.

James says the company made misleading statements about its pledges to curb deforestation and to reduce greenhouse gas emissions to capitalize on consumers’ desire to make climate friendly choices.

The lawsuit cites a full-page JBS USA advertisement in The New York Times in 2021 that includes the line: “Agriculture can be part of the climate solution. Bacon, chicken wings and steak with net-zero emissions. It’s possible.”

(Excerpt) Read more at apnews.com ...


TOPICS: Miscellaneous
KEYWORDS:
Navigation: use the links below to view more comments.
first previous 1-2021-4041-46 last
To: Tench_Coxe
was accused of making misleading claims about its greenhouse gas emission goals to boost sales among environmentally conscious consumers

Marketing people have and always will target gullible people to sell their products.

41 posted on 02/29/2024 7:44:58 AM PST by libertylover (Our biggest problem, by far, is that almost all of big media is AGENDA-DRIVEN, not-truth driven.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Tench_Coxe
"despite having no viable plan to meet that commitment"

=====================================

Or sane reason for such.

42 posted on 02/29/2024 7:54:42 AM PST by Manic_Episode (A government of the government, by the government, for the government)
[ Post Reply | Private Reply | To 1 | View Replies]

To: AndyJackson

You forgot fossil fuels.


43 posted on 02/29/2024 7:54:48 AM PST by VTenigma (Conspiracy theory is the new "spoiler alert")
[ Post Reply | Private Reply | To 11 | View Replies]

To: Tench_Coxe

Sounds like JBS didn’t pay off the right Democrats in the New Jerk state power structure.


44 posted on 02/29/2024 2:15:18 PM PST by kiryandil
[ Post Reply | Private Reply | To 1 | View Replies]

To: eyeamok

Exactly. I bet other companies may follow suit.


45 posted on 02/29/2024 3:51:35 PM PST by matt04 ( )
[ Post Reply | Private Reply | To 30 | View Replies]

To: Ex-Episcopalian

MIGHT HAPPEN-—IF THEY ARE OUT OF BUSINESS BY THEN....


46 posted on 02/29/2024 3:55:34 PM PST by ridesthemiles
[ Post Reply | Private Reply | To 3 | View Replies]


Navigation: use the links below to view more comments.
first previous 1-2021-4041-46 last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
General/Chat
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson