They will never apologize, therefore, they will never recover
Transphobic my foot! Bud Light is terrible beer. I admit I was spoiled from living in Germany for 4 years...Shiner does the trick for me, and I am always on the lookout for craft pilsners.
The marketing team for Bud Light misjudged their market entirely.
They are not apologizing however they are acknowledging that they f***ed up badly by not only reversing course but trying to go uber-macho. MMA alliance and now NFL legends.
Prediction: Some folk will move on from the controversy and go back to Bud Light, some will never do so. There will be some recovery but they'll never reach their old heights or number 1 status in their niche again.
They will never apologize, because that would mean an implicit admission that there are basically* two genders, thus overturning the corporate scum paradigm of transgenderism promotion. Not to mention all the freaks mobbing corporate headquarters and worse.
*basically, because there are admittedly rare conditions (intersex, androgen insensitivity syndrome (XY female), Kleinfelder’s syndrome (XXY), Turner’s syndrome (X), etc.) that could be considered forms of transgenderism without indulging in the current fad.
they’re relying on people forgetting... which, sadly, eventually they will.