Posted on 08/28/2023 2:55:06 AM PDT by grundle
A new KFC campaign being run in Canada has sparked a flurry of criticism on Twitter after photos of billboards were deemed racially insensitive. The global restaurant chain has long used its slogan, “It’s finger lickin’ good,” and in the new advertisement, the company utilizes a witty attempt at proving it.
Azim Akhtar, the director of marketing for KFC Canada, excitedly shared images that depicted the reflections of two Black men and a woman of color in silverware as they ate chicken and licked their fingers. “Sorry, utensils. It’s finger lickin’ good. Latest campaign, I couldn’t be more proud!” he tweeted on Aug. 24.
The marketing effort was applauded by many for creatively playing off the slogan, which dates back to the 1950s. But Black people in particular expressed disappointment, criticizing KFC for approving a marketing plan that perpetuated racist stereotypes.
“This is why it’s important for marketers/advertisers to study art history and historic ad campaigns. The print ad vs. the video came across as a caricature display of Black people. A picture is worth a thousand words. Nah, this was a miss,” wrote one person. Another individual said the fast-chicken supplier was “bringing minstrel tropes and fried chicken back in style.”
Akhtar took notice of the scrutiny and attempted to extinguish any hard feelings by sharing the full video advertisement. In it, a cast of white, Black, Asian, old, and young people of various walks of life are shown eating fried chicken as silverware goes unused and plastic cutlery is thrown by the wayside — reiterating that the food is “finger lickin’ good.”
(Excerpt) Read more at yahoo.com ...
I thought blacks preferred Popeye’s.
“The chorus was originally “I’m all out of love, I want to arrest you”. However, Clive Davis thought that would be confusing to American audiences so he suggested “I’m all out of love, I’m so lost without you”, which led to him being given a songwriting credit.[3”
Looks to be the original lyrics apply to Canadian wokesters.
I was waiting for this to happen. Blacks dominate the advertising world. Fried chicken advertising.
Their relatively strongest customer base is Asian and by far China is their largest market outside the US.
With the exception of a White guy married to a Black woman.
I recall reading that story about Air Supply and Clive Davis.
He’s had a lot of fun on popular music in the 20th century.
Clive has to be near 100 years old by now.
Who eats fried chicken with a knife and fork?
“a woman of color” = That’s woke for “Well, she ain’t black but still...”
I could give a rat’s ass. If they had 3 white people, it would’ve been racist. If 3 guys, sexist, If 3 straight guys, homophobic.
If KFC had used white actors, that would have been racist, too. Everything is racist.
PS Have they blamed Trump yet? (Not really kidding.)
I think KFC will be okay as long as they don’t use the “racially charged term”, C_NGRATS. Racially charged stuff drives the racially insane over the edge to racial insanity. They see “wacism” everywhere they look for it.
Yes, almost every commercial shows an interracial couple, but the stats still show most Americans date and marry within their own ethnic groups. We know it’s racist now to portray reality!
Blacks really don’t matter anymore. They can never be satisfied while they exist on the Plantation insisting on tribal values
Only the Afro heritage Minority-Minority members live satisfied, assimilated lies.
It seems the thickness of the skin is more at issue here, rather than the color. Get over it, it’s a chicken ad!
My grandchildren are shielded at home from commercials…. The 20 month old questions, “happened” , raising her up turned palms, when a commercial comes on.. The three year old has a complete melt down when a commercial came on.. the two six year old, attempted to console their siblings… “ it is just a commercial “…. Times are a changing.
An excellent commercial. I hope they don’t back down.
If I saw a blonde-ish blue-eyed person in an ad, I’d definitely buy the product, if it’s something I use, over any product featuring diversity-laden disgusting models.
you see white women with black men and mixed babies all the time in ads.
I bet, as a group, AAs buy more takeout. Makes sense to put AA actors in commercials imo.
Well, you can’t have white people in ads anymore, because that’s insensitive, what cha gonna do?
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