The "cases" holding the bottles are pretty small. The owners have a significant interest in keeping track of them.
It seems highly unlikely they would put them in the channel. Sounds like they are going to apply for the required permits and try again.
It is just a marketing ploy.
If they had an interest in keeping track of them they could have filled out the paperwork to make sure nothing happened.
I don’t think it’s a marketing ploy. Not when you look at all the other stuff they got busted for. I think they were just flying by the seat of their pants and hoping to cash out before anybody noticed.