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Miller Lite and Coors Light outsell Bud Light by 50% as distributor warns it may NEVER recover from Dylan Mulvaney backlash
Daily Mail UK ^ | August 1, 2023 | Lewis Pennock

Posted on 08/01/2023 9:40:52 AM PDT by Morgana

The brewer of Miller Lite and Coors Light has reported a huge surge in sales as drinkers turn their backs on Bud Light after the Dylan Mulvaney debacle.

Molson Coors has reported its best quest revenue since a 2005 merger which brought Miller and Coors under the same umbrella.

The two beers' combined sales were 50 percent greater than Bud Light's for the April-June period.

Molson Coors is one of several brands to benefit after sale of Bud Light, which is owned by Anheuser-Busch, tumbled by around 30 percent following a backlash to its partnership with Mulvaney, a trans influencer. Modelo Especial overtook Bud Light as America's best-selling beer in May and June.

Distributors of Bud Light are concerned the beer will never bounce back and are now looking to other beers to claw back lost customers. Retail sales are down around 30 percent on last year following a boycott.

Roth analyst Bill Kirk said: 'We believe the market share shift away from Bud Light and towards Lite and Coors Light will be sticky and likely very profitable.'

Molson Coors said combined sales of Miller Lite and Coors Light were 50 percent higher than Bud Light in the first quarter. Bud Light beat both combined for the same period last year.

One executive at a beer distributor in Texas told the New York Post that customers have left Bud Light 'and that's how it's going to be'.

'I don't envision a big percentage of them coming back,' the exec said, adding that Coors Light and Miller Lite are 'very similar' and 'whoever is best at marketing' will win the customers who've shunned Bud.

(Excerpt) Read more at dailymail.co.uk ...


TOPICS: Business/Economy
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To: HamiltonJay
Bud will rebrand bud light under some other name at some point…

Bud Light has already successfully rebranded itself. This is what the media and AB don't yet understand. It's NOT a boycott. It is a successful rebrand, and consumers simply do not what what they rebranded to.

They won’t kill the brand entirely but a “new” beer that’s basically the same thing will be launched

This really doesn't matter. It took decades of programming and hundreds of millions of dollars to convince enough people to buy Bud Light to make it the #1 brand in the nation.

All of that has been completely flushed down the drain. I suspect that pushing "Bud Light 2.0" will be difficult, if not impossible for the company.

21 posted on 08/01/2023 2:29:46 PM PDT by zeugma (Stop deluding yourself that America is still a free country.)
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To: Zathras
A fall of 28% is lethal.

I think it's considerably more. Wonder if they are going to continue pushing that number in a couple of days when they have to release quarterly figures. I'm sure they'll do everything they can to hide the decline, but you can't really prop up a brand solely with illegals which is pretty much what we're seeing.

22 posted on 08/01/2023 2:32:27 PM PDT by zeugma (Stop deluding yourself that America is still a free country.)
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To: zeugma

In the old days the executive suite would have been cleaned out—top to bottom—with this kind of disaster—whatever the exact numbers are.

The refusal to do that speaks volumes about the company and what it thinks of its customers.


23 posted on 08/01/2023 2:39:26 PM PDT by cgbg (Claiming that laws and regs that limit “hate speech” stop freedom of speech is “hate speech”.)
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To: Zathras

“A fall of 28% is lethal.”

AB is in no danger of going out of business.

BL has taken a beating no doubt, and likely will never recover from this.. however AB is not 1 single beer. Yes, this will cause them pain, but they aren’t going away.

$60 Billion in worldwide sales across all brands is not going away because 1 of those brand (big in the US as it may be) is taking a beating.

Bud Light was selling about 25,000,000 barrels of beer a year prior to this. If it has dropped 30% that means they are still selling nearly 17,000,000 barrels of beer a year.. that’s not chump change. It does mean they are going to have to resize their staff and facilities and operations, but this isn’t AB lost 1/3 of its revenue, it lost a 1/3 of its revenue on 1 brand, even though its their biggest brand in the US.

Don’t have exact numbers, but best I can find is even now they are selling about $70,000,000 dollars worth of BL every week. That’s about 3.6 BILLION a year in revenues... so if that’s off 30%, that means AB INBev about 1.2 ish Billion in revenue over this... certainly not chump change, but out of 60 Billion in total revenue, it represents a revenue decline of less than 1/2 a percent overall to the parent organization.

I agree that BL as a brand will likely never recover its #1 status over this fiasco, but its not going away and ABINBEV is certainly not going out of business over it.


24 posted on 08/02/2023 5:51:10 AM PDT by HamiltonJay
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To: zeugma

Woops bad math, the losses are about 2% not .5% at the top of the house... definitely hurt, but not going to put the company out of business.


25 posted on 08/02/2023 5:52:59 AM PDT by HamiltonJay
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To: HamiltonJay
Woops bad math, the losses are about 2% not .5% at the top of the house... definitely hurt, but not going to put the company out of business.

I'm not expecting it to put the parent company out of business. I do, however, expect there will be enough pain inflicted for them to notice.

From what I understand AB releases financials today. Should be interesting.

26 posted on 08/03/2023 9:16:40 AM PDT by zeugma (Stop deluding yourself that America is still a free country.)
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