Posted on 07/24/2023 10:03:44 AM PDT by Morgana
Elon Musk unveiled perhaps his most vigorous shakeup of Twitter so far on Monday: rebranding the social media platform and the famous blue bird with X.
After buying the platform for $44 billion last year, Musk announced a number of changes, including limiting the number of tweets users can see and installing a subscription system for blue ticks that saw the verification taken away from notable profiles.
The changes have alienated some users and turned off advertisers, leaving the microblogging site vulnerable to new threats, including rival Meta's new text-based app Threads that directly targets Twitter users. Despite this, Musk has remained persistent in his vision for the company, seeking to eventually culminate with his 'everything app'.
In his latest shake up, Musk reached out to his fans for logo ideas and chose one, which he described as minimalist Art Deco, saying it 'certainly will be refined.' He replaced his own Twitter icon with a white X on a black background and posted a picture of the design projected on Twitter's San Francisco headquarters.
This was a vastly different process to Twitter's famous blue bird, which saw three professional designers undertake an extensive process that involved dozens of versions of minimally different birds.
The rebrand didn't appear to impress many already on Twitter/X this morning following the change. One user vented: 'Can someone tell this man to leave Twitter alone?', while another joked: 'Twitter is rebranding to X and I can't help but ask Y.'
'Wtf is X???? Can somebody tell this man to leave twitter alone?' another user wrote.
The marketing experts have also now had their say, and many haven't been subtle in their damnation of Musk's approach, deemed by some as 'absolute marketing suicide'.
(Excerpt) Read more at dailymail.co.uk ...
You don’t just throw away the brand equity of one of the pioneering social media companies. In general, I’m an admirer of Musk’s achievements, but this idea does not look like it will be one of them.
HBO is finding out how dumb things become when you change your name. Max is a stupid name for HBO. Now Twitter after this long is going X? We’ll see. Maybe he bought the company to destroy it. Wish he did in 2015. Country would have been better off and trump moreso.
I don’t have a Twitter, Instagram, Truth Social, Face Book, MySpace, TikTok, What’s App etc account so irrelevant to me.
I can see rebranding, because Twitter is dying, has been for a while. But X? That’s pretty lame. Ask the amazing LA punk rock band, not the easiest thing to keep your own on the internet.
Musk envisions X.com to grow beyond just Twitter, to include a payments facility.
Musk has typically run polls on Twitter when contemplating such decisions.
The fact he abruptly changed the name just 3 days after the announcement, indicates to me the focus group polling on the idea was likely very bad.
Therefore my expectation is more people will leave the service, rather than join it, in the immediate aftermath.
Longer term, we’ll see, but X seems a little ominous to me, on it’s own, rather than Twitter X. I’m assuming he’s pronouncing it “ECKS” and not “TEN” as well.
Smart move, it’s a new company, rebrand it and bury twitter.
No diff to me, don’t use it
Musk thinks very simplistically. Space-X, okay. The Tesla models came out as the S, the E, the X, and the Y....ie SEXY.
It’s Elon’s brand. Pretty simple...
I don’t know why he would do this. At first blush it seems like a bad idea but who knows there could be a reason we don’t know about yet. I have this dream he would find a way to buy one of the 3 Networks. If just one was taken from the rats it would absolutely dominate. He would have to but it covertly because the left keeps a death grip on them
“You don’t just throw away the brand equity of one of the pioneering social media companies. In general, I’m an admirer of Musk’s achievements, but this idea does not look like it will be one of them.”
X is just a piece of the pie. Not an entity to itself.
Twitter (X) never let the 1-200 Thousand people they banned on that fateful January 6th back in.
It remains a modified limited hangout under joint ‘big tech” and government control.
(Despite appearances to the contrary.)
~Easy
(X) @easystreet4
“. Now Twitter after this long is going X? We’ll see. Maybe he bought the company to destroy it.”
He bought it to bring it into his master plan.
I didn’t think of that but yes that works!
If you tweet on Twitter, what do you do on X?
X = MUSK
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