I think they need to pull out the big guns to address this fiasco.
Bring back Spuds Mackenzie.
They can’t market themselves out of this...
They should have openly fired this woman right away, they should have admitted that getting in bed with a man who pantomimes being a woman, largely to an audience of children and teenagers on social media should never have happened.
However to do that, they have to admit the truth, these freaks are freaks and they will never do that.
So they tried to walk the middle and wound up getting run over.
This should have been over in 24 hours with a strong leadership who actually cared about their business, and basic understanding of their market and customers, but that was never the focus. It was about appeasing a mentally ill minority, and virtue signaling...
Whoa, easy there! You don't want to go nuclear right away.
I saw the commercial. I'm not sure non-internet-junkies would understand the reference but for us - and yeah, I mean pretty much everyone on this board - it was pretty funny. Yep, that's Blight's management right there eating a watermelon in the middle of a storm. "This is fine," is self-mockery. It would have been brilliant two months ago. Now I think it's a little too late.