Whoa, easy there! You don't want to go nuclear right away.
I saw the commercial. I'm not sure non-internet-junkies would understand the reference but for us - and yeah, I mean pretty much everyone on this board - it was pretty funny. Yep, that's Blight's management right there eating a watermelon in the middle of a storm. "This is fine," is self-mockery. It would have been brilliant two months ago. Now I think it's a little too late.
Notice that nobody in the commercial is drinking the beer?