They’ve been taking on water for years. Over all beer sales in this country have been dropping at nearly 3% a year. BUT craft and import beer sales have been growing at a little over 2% a year. Which means what’s really shrinking is the big dogs. This is why they keep trying to find “new” markets with various ad gimmicks. Really they need to reboot, all their beers suck, they need to admit it, and make better beers. Worked pretty well for Domino’s, although their pizza still isn’t very good, but better than it was and so are sales.
Good points. They ought to at least fake the taste of a craft beer, eh?