[blackdog]

I disagree. Stay micro-focused on each brand sequentially. The media is unable to knock out the flak if we go one brand at a time. Maximize the damage in a pinpoint attack. Once the damage is massive, announce the next on the list.

That will keep AB in a constant and ongoing sense of fear and terror.

[skeeter]

But... Modelo sucks.

[j.havenfarm]

I agree with you. That (now former) marketing simpleton said, in the interview recorded before, but realized after, Mulvaney, that the BL brand was suffering. We can declare victory when they withdraw that product from the market, even if they end up re-releasing it under another name. Toppling a flagship label of a major international conglomerate would be seismic