“I am betting they will start quietly selling inventory wholesale to no-name breweries to market under their own labels. When store shelves start to fill up with cheap generic beer you will know it is Bud Light. “
Agree, 100% - I’ve been thinking the same. Either way, thankfully, they lose, and lose BIG TIME.
I feel bad for the independent distributors though. Most are independently owned small businesses. A lot of them are losing their livelihoods because of some stupid VP of marketing at Anheuser-Busch’s headquarters.
Bud Light’s market was mostly college kids and blue-collar workers that wanted cheap beer. They dumped their market to try and get the woke liberal market. Woke liberals don’t drink a lot of cheap beer.