The Bud Light problem is not so much the conscious boycott - people forget and move on. Their bigger problem is that their brand was popular with normal sporting event guys - the main group of beer drinkers. In a single stroke, they let a woke dingbat rebrand their product as the beer of gender-confused poofy freaks. Nobody normal wants to be seen buying or consuming their product. They don’t come back from that.
It has been labeled ‘Queer Beer’ and that will stick for decades.
If I were AB, I’d just discontinue the brand and rename it .....................
Yep, it's an ongoing conversation in groups of normal people everywhere. We found a Bud Light can on a table in our golf league, it caused quite the stir as we investigated who would have the nerve to be seen with a Bud Light :)