Posted on 05/09/2023 6:31:57 AM PDT by Morgana
Bud Light sales have plummeted even further after the brand CEO finally broke his silence on their disastrous campaign with Dylan Mulvaney.
Beer Business Daily commented that 'it's not pretty' for America's flagship brand and their parent company Anheuser-Busch after revealing the numbers for beer across April.
Anheuser-Busch volumes were down more than 12 percent last month, with Bud Light falling a staggering 21.4 percent.
Competitors of the Belgian-owned beer giant both saw their volume rise – with Molson Coors jumping 7.6 percent and Constellation 3.8 percent.
Yuengling took the tumbling sales of Bud Light in their stride, rising up 14.7 percent, while Miller Light had a spike of 12.8 percent.
Coors Light rose 10.9 percent, and Coors Banquet 20.5 percent – while Budweiser was also hit with the knock-on effect of the controversy by dipping 11.5 percent.
It comes after Global CEO of Anheuser-Busch Michel Doukeris blamed 'misinformation and disinformation' that was spread online for making people believe cans with Mulvaney's face were being rolled out for sale across the US.
He addressed the mass backlash over working with trans influencer Mulvaney, 26, for the first time in an earnings call with investors last week.
He added that the company is 'providing direct financial support' to the frontline workers impacted by the boycott.
Doukeris told the Financial Times over the weekend: 'People often talk about this topic in social media like noise.
'You have one fact and every person puts an opinion behind the fact. And then the opinions start to be replicated fast on each and every comment.
(Excerpt) Read more at dailymail.co.uk ...
What crisis are you referring to?
Brew your own. Better beer, fun to brew and a post-apocalyptic skill that will come in handy once ALL the commercial brewers are down.
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