I asked my friend and neighbor's 27 year old son who was visiting his Dad what he thought of the whole situation. His answer was.. "I ain't drinkin' that QUEER BEER $HIT"
If that perspective and attitude continues to fester and spread I think AB is in BIGGER trouble than they realize!.
It appears NOW they ARE!
The Conservative Treehouse had some interesting insights on this:
“It depends on the region and wholesaler product mix, but Bud and Bud Light easily make up more than half of the specific portfolio of distributor gross product sales.
When the #1 and #2 products that consist of more than half your gross revenue drop by 20 to 25%, essentially the value of your company has just dropped by the same percentage. A $50 million beer distributorship, now worth $40 million and falling fast.
Additionally, and worse still for the parent company, the sales of the competitor products have increased by the same amount as the collapse in the targeted brand. Coors Light and Miller Lite have picked up all the customers. This is what’s known as a “hard brand switch;” meaning it’s likely to be very difficult – if not impossible – to regain brand position.”