This is by no means definitive, but I did a quick image search and I found images with him holding a single can with his picture and a six-pack of normal-looking Bud Light cans sitting on the table in front of him. I have not been able to find anything showing multiple cans with his picture on it. That being said, too little, too late.
Here’s a link to the bathtub video that incensed me. The audio has been changed. It used to be a phone call with him on hold, so he waits in his bubble bath drinking BL. None of the cans behind him had his face on them, but there were a lot of cans.