Bud Light was always inclusive. Beer doesn’t care who drinks it. So when Heinysheit talks about inclusivity, she has no idea what she is saying.
She meant that those older White guys are being sent to the trash heap, and are being discounted. There are fewer and fewer of them, so to increase sales the idiot thought it would be a good idea to abandon those old Whiteys and convince a rapidly growing group that this beer is for them.
Those old Whiteys resented it, especially after years of loyalty were rewarded with a big middle finger.
So those old crackers stopped buying that beer. We’re serious this time. We’re tired of being fired or canceled for refering to people with their correct pronouns.
This wasn't about broadening the Bud Light customer base. Many women will opt for something like a Bud Light when they do decide to have a beer. Which is why many men bring it home in the first place - something for the women to drink.
This was all about sticking it to those Trump-voting white guys by making a female impersonator (and a bad one at that) their mascot. They were probably giggling over at HQ when they pushed this promo out.
What they did not anticipate was that there are a lot of other "light" beers on the market that men can bring home for their women to drink.
“I want you to get up right now. Sit up. Go to your windows. Open them and stick your head out and yell – ‘I’m as mad as hell and I’m not gonna take this anymore!’ Things have got to change. But first, you’ve gotta get mad!…You’ve got to say, ‘I’m as mad as hell, and I’m not gonna take this anymore!’ Then we’ll figure out what to do about the depression and the inflation and the oil crisis. But first, get up out of your chairs, open the window, stick your head out, and yell, and say it: ‘I’m as mad as hell, and I’m not gonna take this anymore!’