Posted on 05/01/2023 2:42:45 PM PDT by Morgana
ST. LOUIS — Sales of Bud Light have been plunging since the company enlisted the help of transgender influencer Dylan Mulvaney in a marketing campaign a month ago.
In the week that ended April 22, the brand's in-store sales plummeted more than 26%, according to figures reported by Bump Williams Consulting, a Connecticut-based firm that specializes in the alcoholic beverage industry.
And the decline is only accelerating. The week before, sales dropped by 21%. The week before that, it was 11%.
Bud Light is still the best-selling beer in America by far, said Bump Williams, the founder, president and CEO of the agency that bears his name. In 2022, Anheuser-Busch InBev sold more than $4.8 billion worth of it in stores, he said, far outpacing Modelo Especial ($3.75 billion) and Michelob Ultra ($3.3 billion).
But if the company can't stop the decline in sales, especially as the peak beer-drinking summer season approaches, "then Bud Light is in serious trouble this year. And I think it runs the risk of losing that No. 1 position at the end of calendar year 2023 to Modelo Especial," Williams said.
Already, sales are off 8% for the year.
In early April, Anheuser-Busch sent a can of Bud Light to the 26-year-old Mulvaney with a picture of her face on it. The influencer posted a brief video of herself on TikTok — in black gown and black gloves — drinking a Bud Light, noting that the promotion was part of March Madness and joking that she did not know what sport that was for.
(Excerpt) Read more at stltoday.com ...
Such a shame.
Hoping the marketing “experts” who championed the campaign end up working as Walmart greeters.
I never drank Butt Light. I occasionally drank Michelob Ultra for low carb. No more, never anymore.
I haven’t used toothpaste in 57 years. I brush with Baking soda. At 76 I have all my teeth except the wisdom teeth.
Yes, Yuengling I like, not my #1 choice by not bad, if it’s available on tap, which is not that often, I like Sierra Nevada Pale Ale, also a few local craft beers here in Jacksonville, FL are tasty.
I’ve bought exactly as much Bud Light since this fiasco began as I have over all the previous years of my life combined...
Modelo is also an AB-InBev product, so people still aren’t getting it. BL screwed up, but mostly because they were directed to be *inclusive* by AB-InBev.
So have I. The boycott has been easy for me.
This Mulvaney creep has become a millionaire overnight. It won’t buy him happiness though.
Hubby also likes SN pale ale. He once called it the gateway to IPAs.
“Where are the so-called feminazis????”
The feminist movement never was about women. It was about destroying the family and they had success. I wonder if any of ‘em even exist any more.
Exactly.
You BOTH get it right.
They should try issuing an apology. But I’m afraid it is too late for that.
Wokah broka!
The AB list is long. Did someone post a copy recently? Anyone? Bueller?
Do the math. This is not just a reduction, it is a catastrophic reduction.
what? donald trump Jr doesn’t have enough pull to pull them out of the hole?
Still haven’t fired the woman vp whose idea this was.
Conspiracy theory always asks the questions “who benefits”.
It looks like the long term main beneficiary of the feminazi movement were cats.
;-)
With the influx of Hispanics to the U.S. I’m surprised it’s not number one!
Siding with .04% of the population is insane and will kill any business!
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