I've been Colgate Optic White for decades - see, it works!
Posted on 05/01/2023 11:58:05 AM PDT by Morgana
Anheuser-Busch, the parent company of embattled beer brand Bud Light, hired veteran Republican lobbyists who are trying to win back conservatives upset by the company’s partnership with Dylan Mulvaney.
Bud Light has hemorrhaged sales in recent weeks after executives partnered with Mulvaney, a man who claims to be a woman and chronicled his purported gender transition on social media. Anheuser-Busch hired two lobbyists from Origin Advocacy to discuss “general policy regarding the alcohol-beverage industry” with lawmakers, according to a document filed in accordance with the Lobbying Disclosure Act.
Sean McLean, who served as an associate director for the White House under former President Donald Trump, as well as a legislative director for Sen. Ted Cruz (R-TX) and Sen. Marsha Blackburn (R-TN) when she was a member of the House, was listed in the disclosure as an individual “who has acted or is expected to act as a lobbyist” for Anheuser-Busch. Emily Lynch, who worked as a legislative assistant for former Sen. Kelly Ayotte (R-NH) and Rep. Virginia Foxx (R-NC), was also listed in the disclosure.
The American Accountability Foundation, a conservative research and government oversight nonprofit, warned congressional staffers in an email obtained by The Daily Wire that the lobbyists were “making the rounds” in order to “red-wash Bud Light’s disastrous decision to partner with a man pretending to be a woman and tell you the company really does respect conservative values.” The lobbyists allegedly compared the commemorative Bud Light cans featuring Mulvaney to a similar effort honoring World War II veterans.
“This is exactly the kind of behavior that the American people hate, telling people you’re a rock-ribbed conservative one day and then shilling for a company who is an active participant in destroying the values Americans cherish the next when you can make buckets of cash doing it,” Thomas Jones, the founder of the American Accountability Foundation, said in the email.
The lobbying effort comes as Anheuser-Busch sustains heavy backlash from conservatives that has translated to diminished financial performance. Sales for draft beer products marketed by Anheuser-Busch fell as much as 50% in the immediate aftermath of the campaign and continue to decline weeks after the controversy as beer enthusiasts search for alternatives.
Alissa Heinerscheid, a marketing executive for Bud Light who was responsible for the Mulvaney campaign and is now on a leave of absence, previously stated that she wanted to change the “fratty” brand image Bud Light projects and introduce more “inclusivity” to the product.
Other brand managers for Bud Light have likewise failed to make amends with customers unnecessarily alienated by the partnership with Mulvaney. Anheuser-Busch CEO Brendan Whitworth issued a statement in response to the controversy but did not make mention of Mulvaney or apologize to customers.
“We never intended to be part of a discussion that divides people,” the executive said. “We are in the business of bringing people together over a beer.”
Mulvaney continues to have a seemingly bottomless demand from companies desiring his endorsement even as their consumer bases voice frustration: makeup brand Ulta Beauty and fashion house Kate Spade have each partnered with the influencer, as have grocery delivery service Instacart, toothpaste brand Crest, and skin care line CeraVe.
The lobbyist will convince the Congressman to contract all federal functions with AB. That will replace the loss of revenue from the private sector. And the beat goes on
Their problem is not that conservatives are mad, our boycotts are short lived and ineffective. The real problem Bud has is apolitical people are embarrassed to drink it in front of their friends, who will make fun of them.
Its the same lobbyists that the GOP hires every election cycle to convince us that the warm piss flavored candidates they serve up are conservative.
We are not buying any more.
It’s kind of amazing how many people are so full of themselves that they think they can manipulate the masses so easily.
Even if they did that, I wouldn’t go back to them. You can tell someone’s true thoughts when they think they can’t be found out. I have to thank Dylan for his big mouth, non-stop “look at me” nature to showing us what AB had done while we weren’t looking. And I’m looking at every brand I’ve done business with.
No offense, but even that won’t win me back. And I am the CPO (Chief Procurement Officer) in my organization (my household).
CeraVe was a nice product, too.
They think there are way more of these people than there really are, that and they thought a lot of people wouldn’t care.
Now that they are outside the realm of their alternate reality and REAL reality has bit ‘em on their arse they are in shock.
I don’t drink beer any more but I know that there are a ton of choices out there nowadays, not to mention seltzer drinks are red hot.....they’re learning a hard lesson and deserve everything they’re getting.
Funny thing is, before this, we regularly made fun of my sister who was a Bud Light drinker, so now we will have to up our game. When we would make up a grocery list when vacationing together, we called her BL choice “bad beer” on the list and everyone knew what it was.
It is the ONLY WAY we can fight back, our dollars NOT GOING to these WOKE companies I have given up so many products I really liked BUT OH WELL the nation is far more important!! Damn near EVERY cosmetic I have is Mabelline now searching for new cosmetics!!! To think WE were ALWAYS the side for these corporations and their regulations and freedom to do business NOW utterly stabbing us in the back and forsaking America in the process SPIT!!!!
I've been Colgate Optic White for decades - see, it works!
So the complainers have to be labeled and given a formal political label?
As usual, the supporters of the bizarre Bud step are normal, everyday people and those who are switching away from Bud are the different ones, the outsiders, the “conservatives”.
“Bud Light Parent Company Taps Lobbyists To Win Back ‘’’ Customers’’’ Upset Over Dylan Mulvaney Partnership”
Lol, I may have to give up wearing makeup. Not that I wear very much, anyway, but I do occasionally.
“Anheuser-Busch hired two lobbyists from Origin Advocacy to discuss “general policy regarding the alcohol-beverage industry” with lawmakers...”
So, AB wants lawmakers to pass a law requiring people to drink their squirrel piss.
Miller should. The final nail is right there to be had.
Mexican beer is a lot better than that stuff.
I am not an inclusive kind of guy.
These lgbt etc are sick freaks.
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