Posted on 05/01/2023 11:58:05 AM PDT by Morgana
Anheuser-Busch, the parent company of embattled beer brand Bud Light, hired veteran Republican lobbyists who are trying to win back conservatives upset by the company’s partnership with Dylan Mulvaney.
Bud Light has hemorrhaged sales in recent weeks after executives partnered with Mulvaney, a man who claims to be a woman and chronicled his purported gender transition on social media. Anheuser-Busch hired two lobbyists from Origin Advocacy to discuss “general policy regarding the alcohol-beverage industry” with lawmakers, according to a document filed in accordance with the Lobbying Disclosure Act.
Sean McLean, who served as an associate director for the White House under former President Donald Trump, as well as a legislative director for Sen. Ted Cruz (R-TX) and Sen. Marsha Blackburn (R-TN) when she was a member of the House, was listed in the disclosure as an individual “who has acted or is expected to act as a lobbyist” for Anheuser-Busch. Emily Lynch, who worked as a legislative assistant for former Sen. Kelly Ayotte (R-NH) and Rep. Virginia Foxx (R-NC), was also listed in the disclosure.
The American Accountability Foundation, a conservative research and government oversight nonprofit, warned congressional staffers in an email obtained by The Daily Wire that the lobbyists were “making the rounds” in order to “red-wash Bud Light’s disastrous decision to partner with a man pretending to be a woman and tell you the company really does respect conservative values.” The lobbyists allegedly compared the commemorative Bud Light cans featuring Mulvaney to a similar effort honoring World War II veterans.
“This is exactly the kind of behavior that the American people hate, telling people you’re a rock-ribbed conservative one day and then shilling for a company who is an active participant in destroying the values Americans cherish the next when you can make buckets of cash doing it,” Thomas Jones, the founder of the American Accountability Foundation, said in the email.
The lobbying effort comes as Anheuser-Busch sustains heavy backlash from conservatives that has translated to diminished financial performance. Sales for draft beer products marketed by Anheuser-Busch fell as much as 50% in the immediate aftermath of the campaign and continue to decline weeks after the controversy as beer enthusiasts search for alternatives.
Alissa Heinerscheid, a marketing executive for Bud Light who was responsible for the Mulvaney campaign and is now on a leave of absence, previously stated that she wanted to change the “fratty” brand image Bud Light projects and introduce more “inclusivity” to the product.
Other brand managers for Bud Light have likewise failed to make amends with customers unnecessarily alienated by the partnership with Mulvaney. Anheuser-Busch CEO Brendan Whitworth issued a statement in response to the controversy but did not make mention of Mulvaney or apologize to customers.
“We never intended to be part of a discussion that divides people,” the executive said. “We are in the business of bringing people together over a beer.”
Mulvaney continues to have a seemingly bottomless demand from companies desiring his endorsement even as their consumer bases voice frustration: makeup brand Ulta Beauty and fashion house Kate Spade have each partnered with the influencer, as have grocery delivery service Instacart, toothpaste brand Crest, and skin care line CeraVe.
Here, no need to hire me or pay me. Publicly sever your relationship with this weird trans gender confused mentally ill kid. Secondly, apologize to your customers for lacking the sensitivity to actually cater to their actual clientele.
Im afraid its too late.....the trans freako is outta the barn
I suspect they could offer a BOGO indefinitely and it wouldn’t help.
Here’s another way of looking at this: AB has hired lobbyists to work against their customers by bribing law makers. Never buy any AB products. They are working against you and promoting abominations to God.
They are so terrified of the LBGT mob they will not do the one thing that would help stop the bleed immediately. An actual apology to the millions of customers they offended. They are going to try to ride until “blows over” rather than a real apology. If it works they will lose millions they would not have if they weren’t paralyzed with fear
“Lobbyists” are supposed to redwash the problem and make it all better? LOL! This just shows you how out of touch these people are with their former customers, the vast majority of whom have said ‘adios’ permanently.
Their mistake was making their product political, and the only way they could have avoided any controversy was not letting it get political in the first place. They have nowhere to run now. They are going to piss off at least one side of the discussion and quite likely both sides.
Glad I wasn’t the only one reading it that way. Hiring lobbyists sounds like a Moderna/Pfizer move… so 85% of the country obeyed. Might work.
AB is not “the parent company” of Bud Light. Bud Light is a brand name.
Ambev is the parent company of AB.
Writers don’t bother doing any kind of research.
Too Effen late. Bud Light will forever be known as “Tranny Beer”...
No lobbyist will ever change it.
Game over.
Maybe with every Bud Light you get a free apple pie and hot dog. A MAGA hat, some ammo, and a sleeveless T-shirt with spaghetti stains on the front.
So they didn't care about pissing conservatives off but now are all worried about pissing them off.
Fire everyone involved with the promotion.
Issue REAL apology for turning their backs on 98% of the customer base.
Make better beer.
I want to thank AB for this idiotic move.
This past weekend I purchased a 12-pack of Yuengling lager and it actually tasted pretty dang good!
Winner winner, chicken dinner.
MFO
That right there explains it all. The contempt for the masses is thick. Peter Strozk said it best, "The citizens just stink of Walmart"
They see themselves as the plantation owners and the public as their slaves. Healthcare, food stamps, tax refunds, housing subsidies, and tax credits, student loans, are the wages paid by the plantation.
Beltway Plantations, Inc.
Never going to happen. They have history on their side. Americans have short memories, at least those who aren't on the vocal extremes. Real short.
And Yuengling is a women owned and run company. (Family)
Don't fruit the beer.
don’t let them off the mat. punish them for siding for perversion and mental illness.
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.