“Advertiser’s aren’t going to pay if there is hardly any audience - especially a younger audience which is what they most want. Fox’s audience is ancient.”
You can’t sell too many reverse mortgages to 25 year olds.
A 25 year old is probably going to live to be a potential customer for another 50 years. A 71 year old has 7-8 years left. That's why they covet a younger audience. Their customer lifetime value is much greater.