Sorry CEO.. you hired her. She did this to you. I can’t do damage control for you.
But here is some free advice, fire her and him/it and see what can be done to save the brand.
If anheuser-Busch doesn’t fire the Nitwit woke VP who was responsible for this mess their stockholders will probably storm the headquarters with torches and pitchforks.
Light beers are a commodity.
If people change and stick to the change for a month or two, they will remain non buyers forever.
This isn’t a speciality beer.
The only thing that can save the brand at this point is an apology and a return to the Real Men of Genius advertising campaign or something similarly manly.