I wonder.
InBev owns how many different beer brands?
To what are these drinkers switching?
Beer consumption is a fairly predictable thing. Which brand is consumed might fluctuate. But if InBev owns 50% of the offerings - what is the impact of the bone-headery on the parent company?
Bud Light is the specific target, so that the other brands are basically left alone. This was the creation of Bud Light’s marketing team leader................