Just a day ago, it was announced that radio made history as television viewership dropped below radio listeners among adults 18 to 49 years old. More listeners and about equal in time.
https://barrettnewsmedia.com/2023/03/14/radio-makes-history-beating-tv-among-18-to-49-year-olds/
From the article: "The speed at which the media landscape has transformed is unparalleled. In 2018, AM/FM radio’s 18-49 average audience was 63% the size of live and time-shifted TV. Now in 2023, the latest Nielsen report shows AM/FM radio now reaches 41% more persons 18-49 than live and time-shifted television.
Nielsen’s research shows 18-49 daily time spent with TV and AM/FM radio are now approximately equal. Television only has a three-minute advantage over broadcast radio – 1 hour and 13 minutes versus 1 hour and 10 minutes."
“it was announced that radio made history as television viewership dropped below radio listeners among adults 18 to 49 years old.”
That’s really amazing.
Do they count videos and streamers among the time shifts?
Live TV and recorded I can understand...what is being made now has little quality.
But all vid?