[SamAdams76]

Thanks. For full disclosure, my wife and I are both in our 60s and so our sexy nightwear days are well behind us. I do remember early in our marriage where I would shop there with her and let her know what I liked to see her wear. Even then she could not easily find items her size but that's my point. Victoria's was an exclusive brand and not for everybody.

With this ad campaign, they did not gain many of the clients they were seeking and they lost a lot of clients they already had because it is no longer "special."

It would be like if Rolex put out a $49 version of their watches. Suddenly wearing a Rolex would no longer be the mark of a successful man who has made it.

Always cater to your base. Basic marketing.

[Diana in Wisconsin]

“Always cater to your base. Basic marketing.”

Exactly. I have 18 years of Retail Management behind me, post-Army. I never did finish my business degree (I still kind of want to!) but for some reason, two companies trusted me to manage their multi-million dollar enterprises for them; The Seed Savers Exchange and Jung Garden Centers.

“Hi! Were both seed companies, but we’re no longer going to buy seed from our usual suppliers. All of our seeds MUST come from growers that are one-eyed, one handed and identify as gay Eskimos.” *Rolleyes*