Really.
The new INEOS Grenadier (not sure if they are in the USA) is a spectacular body-on-frame basic SUV or pickup designed to be a work truck at a (relatively) cheap price. It’s AWD or RWD with diesel.
I see those kinds of super simple basic designs as lasting forever in some form.
INEOS is made in phrance. Nope.
According to this it looks like around $50k
As my wife would say “so ugly it’s cute” 😏
https://www.forbes.com/wheels/news/2023-ineos-grenadier-first-drive/