It's less nefarious than people believe, though there may be some wokey angle to it.
For Disney's Fiscal year ending Oct 2, 2021, almost all of its operating profit came< from Linear Networks:
Domestic Channels: ABC Television Network (ABC) and eight owned ABC television stations (Broadcasting), and Disney, ESPN, Freeform, FX and National Geographic branded domestic television networks (Cable)
◦ International Channels: Disney, ESPN, Fox, National Geographic and Star branded television networks outside of the U.S.
◦ A 50% equity investment in A+E Television Networks (A+E), which operates a variety of cable channels including A&E, HISTORY and Lifetime
Kids don't make Disney money any more. It's adults.
And Lightyear fans are now....yep, Older GenZ.
This isn't about grooming, kinda. It's about hardening their grip on older, former child fans with wokey slop.
You are right that they need money from adults rather than non-earning children; they also have become more diverse as young whites become scarce (targeting the imported replacements instead).
At this point businesses are undergoing a real shift as they try to squeeze money out of ageing whites - especially those who never bred. They are competing with animal shelters, religious institutions and such who might end up with any remaining residual funds when those people pass away. A lot of the commercials are focused on this shift; more of the families portrayed are non-white (because that is the breeding “replacement” population), and older music is used to sell new cars because many young adults are burdened by school debt and/or earning a pittance in McJobs.