Also, for small pickups, Yota and Nissan have good quality offerings. I don’t see a need for yet another small pickup
“And therein lies the undercurrent that I think partially explains the Maverick’s success and everyone’s adoration for it: shame. Specifically, small car shame. Shame that’s driving some buyers to purchase a pickup when they’d be fine with a car or reasonably sized crossover; shame that’s driving Ford to sell a pickup as a replacement for a car.”