Posted on 02/19/2022 1:00:10 PM PST by mylife
Burger King is removing its iconic Whopper sandwich from its discount menu, and its parent company plans to raise prices across the board to offset higher cost
Given inflationary pressures, Tom Curtis, the president of Burger King's North America operations, said on an earnings call Tuesday that the burger chain lifted "some price caps on some selected items" and "removed Whopper from our core discount" menu.
However, he acknowledged that the burger – a quarter-pound flame-grilled beef patty – is its "strongest brand equity" that is core to its growth.
With that in mind, the brand will still look for an "opportunity for some incremental discounting there in the future, but it won't be every day," he added.
Moving forward, Burger King will be "purposeful and targeted when we choose to promote this iconic asset," Curtis said.
Meanwhile, Curtis noted that the customers should expect to see additional price increases in 2022 due to "the level of commodity cost and labor inflation."
Restaurant Brands International CEO José Cil said the company "saw sequential improvements in each brand and around the world, including notable growth at Tim Hortons Canada and Burger King U.S." throughout the last three months of 2021. RBI is the parent company of Burger King and Tim Hortons.
Still, he said during an earnings call Tuesday that its brands have "not been immune" to staffing challenges and inflationary pressures that are hitting the entire industry.
"We're hyper-focused on alleviating near-term pressures by driving sales and traffic in conjunction with recommending staffing initiatives and pricing strategies," he said.
2 for $5 and dang good, but coulda used some banana peppers ;)
Lulz. I like a good Whooper now and then, but really can make it myself. GG
That said, the Burger King in the town I live should probably already close cause it is utterly getting wrecked by the McDonald’s down the street.......
Never cared much for peppers except maybe on a pizza.
Give me my tartar sauce and curly fries.
in general all chains suck
I like the vinegar hit on fish, but must have the tartar!
Shucks I remember when a MacDonalds Burger was Ten Cents. Times change but this is getting a little difficult to take.
$1,100 without tires, probably another $1,000 just for four BF Goodrich tires. If this crap keeps up we will probably end up like Cuba, making our own parts out in the garage just to keep em on the road.
I think Costco is now one of the bigger chicken farms just so they can keep broasting chickens at a compelling price. They have had their big hotdog and cold drink for $1.50 for many years, more than ten for sure.
truck tires are insane!
I buy frozen/fresh burgers and cook them on my George Foreman grill ,LOL
gotta love George!
Not as bad as McDonald’s. NOTHING is as horrible for people as McDonald’s.
[I think Costco is now one of the bigger chicken farms just so they can keep broasting chickens at a compelling price. They have had their big hotdog and cold drink for $1.50 for many years, more than ten for sure.]
Grocers’ move into the bottling business is threatening some of the biggest operators in the $40 billion U.S. milk industry, the purveyors of national brands. Dean Foods Co., which until last year was the largest U.S. milk processor by sales, and Borden Dairy Co., another big producer, were sold this year after filing for bankruptcy in November and January. Executives of both had blamed some of their struggles on grocers’ focus on cheap milk, often used as a loss leader.]
Easily.
At times I wished I kept all the old rusted chrome wheels and them powdercoated like I did with one of the Jeeps. They were original.
Those wheels turned out beautifully and I’ve gotten compliments from the few who have seen them. The CJ7 is apart for a good while longer.
Still recuperating from emergency surgery in January but improving a bit every day.
agreed. seriously my dog would turn his nose up at mcdonald
I like dean’s onion dip and southwestern dip.
[I like dean’s onion dip and southwestern dip.]
durn shame.
Never ever saw a whopper on any discount menu other than 2 for 6 dollars. And they are not doing that anymore. The prices on the value menu just went up. No coupons anymore either.
Burger King does not care that you get a burger that is cooked dried like shoe leather. There burgers don’t taste good at all anymore.
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