Posted on 02/19/2022 1:00:10 PM PST by mylife
Burger King is removing its iconic Whopper sandwich from its discount menu, and its parent company plans to raise prices across the board to offset higher cost
Given inflationary pressures, Tom Curtis, the president of Burger King's North America operations, said on an earnings call Tuesday that the burger chain lifted "some price caps on some selected items" and "removed Whopper from our core discount" menu.
However, he acknowledged that the burger – a quarter-pound flame-grilled beef patty – is its "strongest brand equity" that is core to its growth.
With that in mind, the brand will still look for an "opportunity for some incremental discounting there in the future, but it won't be every day," he added.
Moving forward, Burger King will be "purposeful and targeted when we choose to promote this iconic asset," Curtis said.
Meanwhile, Curtis noted that the customers should expect to see additional price increases in 2022 due to "the level of commodity cost and labor inflation."
Restaurant Brands International CEO José Cil said the company "saw sequential improvements in each brand and around the world, including notable growth at Tim Hortons Canada and Burger King U.S." throughout the last three months of 2021. RBI is the parent company of Burger King and Tim Hortons.
Still, he said during an earnings call Tuesday that its brands have "not been immune" to staffing challenges and inflationary pressures that are hitting the entire industry.
"We're hyper-focused on alleviating near-term pressures by driving sales and traffic in conjunction with recommending staffing initiatives and pricing strategies," he said.
But is everyone in the long line spending as much as previously?
Personally, I spend less on fast food than I used to. For example, I sometimes, get a chicken sandwich, and skip the fries and drink. Those combo meals aren’t worth it to me personally, as the prices have gotten higher and higher.
” The chicken sandwich at Popeyes is Ok. Just don’t get the spicy.”
Every time I’m at Popeye’s , I always realize I’m the only “non BRUTHA’” in a line-up 20 man deep...
Its really very simple, and fast.
“I used a double cheeseburger meal coupon for $3.00 yesterday. I’m not cheap, just frugal.”
I’m an unapologetic cheapskate. Nothing wrong with saving money. Most people are snobs to coupons but I’m not. I’ve used ALL coupons on the BK flyer $5 and below. People don’t realize the Whopper ALONE is $8.99 in L.A. To get it $5 with a coupon AND fries plus drink is a no-brainer.
they opened 2 here in my part of Ohio, they promptly went out of business within 6 mo
no but we enjoy each others company :)
mcdonald sucks!!
I get those Burger King flyers too. I had to laugh, last month the five coupons on the left hand side of the flyer were missing. It looked like it was cut with scissors. The mailman must have been hungry.
They didn’t do their market research. I don’t know know what they did wrong, other than too much cost cutting.
So far the supply of idiots seems endless. That food just isnt worth the money.
“Most people are snobs to coupons but I’m not. I’ve used ALL coupons on the BK flyer $5 and below.”
I showed your comment to Mrs. TalBlack. She filed for divorce and wants to meet you...
Many years ago a whopper was Yuge. Now they are little but cost much more.
Used to buy them In Elizabethtown KY for my husband who was in basic at Fort Knox.
Why haven’t they canceled the ethnic-slur-sounding term “whopper” yet? [/S] ;-P
I was going to order a set of wheels for my old car. I called Coker Tire two weeks ago and got a quote for four wheels, center caps, valve stems and lug nuts. I received an email a few days ago from Coker, prices going up between 5 and 25 percent on their products. Guess I’m going to try and find some used ones. Thanks to our politicians. They know our votes don’t matter and they do whatever they can to drive this country over the cliff.
I liked them a lot.
I dread checking on a set of tires and wheels for my old K5 .
Might be a while before I am to working on it anyway.
At least I got tires and wheels for the Jeeps that sit sometime back.
Whopper == Flopper
These are kids-level food things.
Plenty of better chain offerings that have actual real food, fresh.
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