Posted on 02/19/2022 1:00:10 PM PST by mylife
Burger King is removing its iconic Whopper sandwich from its discount menu, and its parent company plans to raise prices across the board to offset higher cost
Given inflationary pressures, Tom Curtis, the president of Burger King's North America operations, said on an earnings call Tuesday that the burger chain lifted "some price caps on some selected items" and "removed Whopper from our core discount" menu.
However, he acknowledged that the burger – a quarter-pound flame-grilled beef patty – is its "strongest brand equity" that is core to its growth.
With that in mind, the brand will still look for an "opportunity for some incremental discounting there in the future, but it won't be every day," he added.
Moving forward, Burger King will be "purposeful and targeted when we choose to promote this iconic asset," Curtis said.
Meanwhile, Curtis noted that the customers should expect to see additional price increases in 2022 due to "the level of commodity cost and labor inflation."
Restaurant Brands International CEO José Cil said the company "saw sequential improvements in each brand and around the world, including notable growth at Tim Hortons Canada and Burger King U.S." throughout the last three months of 2021. RBI is the parent company of Burger King and Tim Hortons.
Still, he said during an earnings call Tuesday that its brands have "not been immune" to staffing challenges and inflationary pressures that are hitting the entire industry.
"We're hyper-focused on alleviating near-term pressures by driving sales and traffic in conjunction with recommending staffing initiatives and pricing strategies," he said.
Restaurant Brands International = Toronto, Canada.
I’m done with that brand.
A bunch of years ago BK had a sandwich called big fish the works. It was a large fish patty on a whopper style bun. Just like a whopper except it had the fish patty instead of a beef patty. Best BK sandwich I ever had. They discontinued it. I have tried on occasion to eat BK food. Disappointed every time. Too expensive and sadly lousy. Just not worth the bother. The chicken sandwich at Popeyes is Ok. Just don’t get the spicy.
King Crab legs were $55.00 a pound yesterday at Publix...
The fish sandwich sounds like their long departed Whaler. I gave up BK after the came out with a Pride Whopper.
Not in Canada. It used to be part of the whopper.
arbys fish aint bad.
Seems no matter how high the prices go for fast food there is a long line at the drive up most of the time. Doesn’t seem to be a problem.
Pride Whopper lost me forever too.
Last time I got a Whopper, I paid $1.50 more for extra pickle and onions....it costs to 'have it your way' these days.
There are long lines because fewer employees are working. Wait times are way up
I blame Tim Horton
Doesn’t seem to be a problem for idiots.
If I’m going to have to pay more for beef, you can bet your sweet ass that it will be beef I buy myself, and can make the size burger I want to eat, not the crap these fast-food places throw at you. We have three chain burger joints here: McDonald’s, Burger King, and Wendy’s, and I don’t go to any of them. I can make a better burger for myself at home, and I don’t have to waste gas sitting in a drive-thru, told to move up while I wait for my food to be prepared, or deal with someone f*cking up my order.
Because hamburger implies a certain type of meat would be my guess
I wonder is black rock is a Euphemism for Kaaba Stone. Who owns black rock anyway?
Last month I complained about the price increase at a restaurant that I've been going to for years for their vegetable plate.
The check out girl said then be sure not to order the crab claws, "they'e $50.00 a pound now."
“I bought a few Whoppers over the last 12 months [Conveniently located next to a gas station that sells alcohol free gas].
Never realized that they were on a discount menu.”
***
USPS leaves those flyers that MOST people discard. BK always has the $5 Whooper, Fries and Drink COUPON on there. I have TONS because I do use them. For the past 6 months, it’s ALWAYS inlcuded in those flyers.
One of their coupons was 2 Bacon Cheeseburgers, fries and drinks for $4. Yeah, I used it more than a few times.
And you two lived happily ever after?
Timmies got rid of their jelly doughnuts. I have no reason to go there now.
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