Posted on 02/19/2022 1:00:10 PM PST by mylife
Burger King is removing its iconic Whopper sandwich from its discount menu, and its parent company plans to raise prices across the board to offset higher cost
Given inflationary pressures, Tom Curtis, the president of Burger King's North America operations, said on an earnings call Tuesday that the burger chain lifted "some price caps on some selected items" and "removed Whopper from our core discount" menu.
However, he acknowledged that the burger – a quarter-pound flame-grilled beef patty – is its "strongest brand equity" that is core to its growth.
With that in mind, the brand will still look for an "opportunity for some incremental discounting there in the future, but it won't be every day," he added.
Moving forward, Burger King will be "purposeful and targeted when we choose to promote this iconic asset," Curtis said.
Meanwhile, Curtis noted that the customers should expect to see additional price increases in 2022 due to "the level of commodity cost and labor inflation."
Restaurant Brands International CEO José Cil said the company "saw sequential improvements in each brand and around the world, including notable growth at Tim Hortons Canada and Burger King U.S." throughout the last three months of 2021. RBI is the parent company of Burger King and Tim Hortons.
Still, he said during an earnings call Tuesday that its brands have "not been immune" to staffing challenges and inflationary pressures that are hitting the entire industry.
"We're hyper-focused on alleviating near-term pressures by driving sales and traffic in conjunction with recommending staffing initiatives and pricing strategies," he said.
I wonder why they call it a sandwich instead of a hamburger.
Whopper isn’t even worth a buck these days.
I bought a few Whoppers over the last 12 months [Conveniently located next to a gas station that sells alcohol free gas].
Never realized that they were on a discount menu.
My wallet was definitely not gettig its own way.
Maybe because hamburger implies beef, and the elites are planning to cut off the kulaks from supplies of cow meat. Get used to plant based sandwiches.
I’d pay a buck! :P
Another Canadian owned company to boycott
In some places/states (Texas for sure) hamburgers must be 100% beef to be called 'hamburgers.'
These whoppers, big mac's, big bob's, etc contain soy filler and other things...that's why they call them these other names.
Whopper Wednesdays for the last couple of years, when a Whopper was $2, is no more.
The parent company used to be Pepsiso.
I think the parent company of Burger King is now in Brazil.
Well can’t wait for the prices when BK is paying over $25 an hour. Cause $15 an hour any enough any longer.
A long while back I was eating a a Jack-in-the-Box and looked closely at the paper bag. It identified Jack-in-the-Box as a subsidiary of Ralston-Purina.
my weekly pizza purchase is up almost 30% in the past 2 months.
boycott joe biden.
I notice that cheese is no longer added to the Whopper in my area. I either have to pay another $1 for it or I have to bring my own.
I always bring my own.
Laugh if you want but I have been in a Ralston pet food manufacturing facility. It was cleaner than many home kitchens.
I was shocked today, I got 3 slices, and the woman said, “it’s on me today”
I said I love you
[A long while back I was eating a a Jack-in-the-Box and looked closely at the paper bag. It identified Jack-in-the-Box as a subsidiary of Ralston-Purina.]
Black Rock owns a huge chunk. Shocker!
you always ordered cheese as an extra
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