Having companies enforce social ideas makes them a de facto government; and, one that was not elected at that. So, young seeks a corporate non-representative governance.
ALL of the ‘60s / ‘70s leftist “rebel” “radikal” rockers were all the same; they preached rebellion and anti authority, and calling for kids to rebel against their parents. But in the end, they wanted everybody to be a ward of THE STATE, and OBEY THE STATE.