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Experience Hendrix LLC is run by Janie Hendrix, who's mother married Jimi's late father, Al. She is a step-sister and supposedly met Jimi twice (he died when she was 8 or 9). She is a non-blood family member. When Al died, he left the estate to her and a cousin.

Hendrix's brothers aren't even part of EH. Eight family members sued unsuccessfully to overturn Al's will (it was an ugly family fight claiming that Janie took advantage of the old and ill Al). Maybe she's the one who stayed sober and kept things together. Or maybe she's in it for the money.

What IS true, is that outside of people over 40 or classic rock stations, Jimi's isn't played or covered and that's a problem. In some ways, EH reminds me of the Zappa Family Trust which for years squandered time and failed to keep Zappa's name and music alive and relevant for the next generation.

While EH has a band of touring musicians covering Jimi's music, there should be releases from the vault, movies, and conferences and more to secure his legacy. Otherwise, notwithstanding Jimi's awesome talent and gifts, Jimi Hendrix could become like Elvis - known by an aging generation only and unknown to kids who'd rather listen to terrible pop music.

In a way, it's like how liberty and freedom could have been snuffed had Hillary won in 2016. Trump's election helped usher in a revival of old classically liberal ideas beyond Tea Party members and with younger Americans, and derail the McCain/Willard vision of appeasement. While Bidet won* the fire remains burning. Hendrix (and Zappa for that matter) need a Trumpian revival.

I suspect in 20 years NOBODY will buy Elvis albums. At that point Elvis will cease to matter. This is the possible future of Jimi. I hope I'm wrong.

/rant