For being too white?
White supremacy
Oh give me a break.
An ultra-white paint that’s hydrophobic would be a good thing.
A BLM spy monitoring Free Republic has just had to go into therapy due to a raciss overload.
Oh no, it’s that white privilege again.
we need the “That’s racist” black kid.
Just wait until they invent Ultra-White Blacktop...er...Ultra-Whitetop.
Then they will be madder than Murder Hornets that we are no longer using Blacktop.
Al Sharpton is calling that article “A Dog Whistle!”
Most home owners don’t wash down their homes enough to keep this effective. Many homes are so dirty and mildew covered that the color reflectance won’t work.
I coated my composite shingle roof with white elastomeric paint a number of years ago and it did help keep the house cooler using less AC. I’d give this a try over the top of that to see if it could help. Maybe even paint the white part of the house; especially the sides that see the summer sun.
“Save the planet by painting your house a boring color”
Why stop there. Might as well paint everything to save the planet. White teeth, white hair, white streets, white grass (like permanent snow). The possibilities are endless.
How about 99% reflective mirror surface?
Chrome your house for a much better rejection of solar radiation.
Fire it all back into the atmosphere to heat it up and cause real global warming.
The Zoolander boys in the lab are so smart. There stopping by the gas station later before heading out to lunch.
Nope....doesn’t address the humidity issue especially in the south.
Can a variation be used on roof tiles?
Won’t it burn off the ozone and cause extreme white supremacy?
If we the taxpayers funded the research shouldn’t we retain the patents?
As a white guy living in a light grey house with a white roof, I am very cool.
Will the toothpaste work as well?
While white reflects more wavelengths of light, the authors seem to have no consideration to what results from that reflected light in the immediate local sense in terms of the temperature of the air the light is being reflected into.
While white does reflect the most light, that reflection alone must be considered.
Black – the color that absorbs all visible wavelengths of light – attracts the most heat, followed by violet, indigo, blue, green, yellow, orange and red, in descending order. So, next to white, red absorbs less light, compared to all the other colors.
Now imagine in a very hot place and how it will look, to the human eye, to walk down a street at noon with all the houses painted ultra white. Talk about needing sun glasses!!!!
Why not look at what people do who have high heat and lots of sun on most days. In Morocco a color used often on the outside of buildings is a sort of dull red, like the red of red stones in Sedona Arizona. I think the Moroccans know what they are doing.
Hey, if it helps save da erf...... 😨