Posted on 01/11/2021 11:10:30 AM PST by marcusmaximus
The rise of Newsmax TV has caused a major shake-up at Fox News, which announced Monday that its early evening show host Martha MacCallum has been demoted back to an early afternoon slot, among other changes to the lineup.
"Newsmax's consistently strong numbers during the day and especially at the 7 p.m. ET slot has caused panic at Fox, which rarely makes lineup changes," Newsmax said in a statement Monday, adding with a wink, "The Fox is on the run."
MacCallum's "The Story" had long been the #1 cable news show in the 7 p.m. time slot, until Newsmax TV's "Greg Kelly Reports" began a ratings surge in recent months.
With Kelly pulling an average of 800,000-plus viewers per minute each night, MacCallum had fallen to third place behind CNN and MSNBC.
In December "Greg Kelly Reports" beat MacCallum in a key demo, a news story broken by CNN.
Newsmax has consistently taken one-third to one-half of Fox's audience in each day part, according to the Nielsen Coverage Rating. The Coverage Rating shows a network's viewership proportionate to the homes that can tune in.
Last week the Nielsen Coverage Rating for 7 p.m. showed that in the crucial 35-64 demo, "Greg Kelly Reports" was pulling more than half of MacCallum's "The Story" (.77 versus 1.53).
The Nielsen numbers tell only half the story. Newsmax streams free on most OTT platforms and Fox News does not.
Newsmax estimates the OTT viewership nearly doubles its Nielsen average viewership numbers.
Newsmax's consistently strong numbers have caused Fox to make additional changes.
Fox News CEO Suzanne Scott Monday announced a full shift in its daytime lineup.
(Excerpt) Read more at newsmax.com ...
Get rid of Neil Cavuto and we will talk
Now we are starting to see some changes. But I am thinking too little, too late, and still too liberal at the top.
Deck Chairs Meet The Titanic.
What logic sequence would lead them to believe the changes will improve ratings?
Fox has always been a fraud..its just more obvious now.
Maybe they’ll give that slot to their coveted opinion chiefs brazille and rove. /s
Have they’re fired Wallace yet? Have they fired Brett Bier? Have they fired Donna Brazile? You say no they can all go to hell sink FAUX news! SINK!!
"The Grimace heard round the world!"
It didn’t help that she worked 3 days a week and hated Trump. They should give the slot to Levin and VDH to do a show.
I’m sure putting John Roberts on for 2 hours in the afternoon will bring the conservatives back. Good grief, we know what Fox is doing.
They must have been looking at this decision for a while. Going to be a train wreck.
Marfa just needs to move to CNN......unwatchable, now not watched at all.
add a few more to that list including Paul Ryan little eddie
Viewers will be flocking back in record numbers. LOL! Nah. Not really. Winner of the 2020 shark jumping competition——fuxsnooze.
I use to like Martha but became increasingly irritated with the guests she would book on her show and give a platform to. Specifically, Swallowell and Schitt, who regularly lied to her about the Russian collusion hoax and were often rude as hell to her. Pretty sure you’ll never see swallowell or schitt on Kelly’s show.
I still can’t believe Cavuto, aka Frisches Big Boy, still has an audience. He’s an annoying trump-hating tub of goo.
Newsmax will be shut down soon, in a coordinated campaign.
“Get rid of Neil Cavuto and we will talk”
Get rid of Wallace also and I’ll be back!
Maybe Shep Smith will be back.
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