Huawei Cases and Donald Trump: Review of the guest lecture by Max Lederer, Jung von Matt "Invited by Prof. Michael Jonas, course director Digital Design, Max Lederer, Executive Creative Director and Partner at Jung von Matt, told our students and interested guests about his work for the Chinese company in a guest lecture."
"From the first briefing to the moment when the American President Donald Trump tweeted that US companies like Google had to suspend their business relations with Huawei."
“We enjoyed creating unforgettable campaigns for Huawei. Our aim was to show that technology is not only used for the sake of it, but that it can change life and society for the better. With this message, we were able to reach many customers,” says Max Lederer."
At the end he gave our students the advice to follow their empathy. “Understanding human behaviour is the key to working in communication”.
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Whose idea of better??
“Whose idea of better?”
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Since I turned off the news, I have been listening to the science channel maybe Nat geo.
There was a show on about the potato famine in Ireland. The elites in England decided there were too many Irish, so rather then help them, they allowed a million Irish to starve to death.
That got me thinking about the titanic and how some lifeboats were not full, but one again, the elites would not help the unwashed lower society. Rather than sully their boats, they let people die.
I really was sickened. Enough of this.
Petey
Rob Janoff is an American graphic designer of corporate logos and identities, printed advertisements and television commercials. He is known for his creation of the Apple logo.