[Svartalfiar]

Why do you believe the reported ratings drop?

It is much more. Just wait till the sports bars drop the subscriptions.

Nothing will happen. Bars and other large-capacity locations are not included in the ratings numbers.

[redgolum]

I have family that worked in the ad business.

They are counted. It is part of how they charge for ads.

Right now, they are looking at the ratings drop, less traffic in bars, less screens on in bars, and the ad companies are starting to ask “Why are we paying you this much money?”

For ESPN, you are the product, the ad companies are the customer. And they are not happy