[redgolum]

I have family that worked in the ad business.

They are counted. It is part of how they charge for ads.

Right now, they are looking at the ratings drop, less traffic in bars, less screens on in bars, and the ad companies are starting to ask “Why are we paying you this much money?”

For ESPN, you are the product, the ad companies are the customer. And they are not happy

[Svartalfiar]

I have family that worked in the ad business.

They are counted. It is part of how they charge for ads.

For which ratings group then? Nielsen is only just starting to include them last month!