“Can owners of a sports franchise no longer hire the person they believe is best qualified without making it into an issue of race?”
No, not when, to a majority of your players, skin color is the most important factor. Especially since they have been taught that ANY oversight over ANY shortcoming of a POC is strictly based on disdain for his color. Listen up, home boys: it’s actually your culture. Pull your pants up. Clean up your music. Nobody owes you a damn thing.
The NBA shouldn’t be promoting any whites that have anything to do with “shooting”. LeBron might be traumatized.