Posted on 07/27/2020 8:30:53 PM PDT by EdnaMode
A long time ago in a pre-COVID universe far, far away, blockbusters opened around the globe simultaneously or nearly so. In 1975, “Jaws” set the blueprint. Concentrate marketing. Open wide. Pack them in.
Since then, Hollywood has turned opening weekends into an all-out assault. Staggered rollouts still happen, of course, but the biggest films are dropped like carpet bombs. Anything less risks losing the attention of moviegoers. Global debuts north of $300 million became commonplace. Last year, “Avengers: Endgame” made well north of $1 billion in a couple days.
A long time ago in a pre-COVID universe far, far away, blockbusters opened around the globe simultaneously or nearly so. In 1975, “Jaws” set the blueprint. Concentrate marketing. Open wide. Pack them in.
Since then, Hollywood has turned opening weekends into an all-out assault. Staggered rollouts still happen, of course, but the biggest films are dropped like carpet bombs. Anything less risks losing the attention of moviegoers. Global debuts north of $300 million became commonplace. Last year, “Avengers: Endgame” made well north of $1 billion in a couple days.
(Excerpt) Read more at fortune.com ...
Now they're obsessed with the "superhero" genre, and it would seem people should be getting bored with that, by now.
Greed results in loses.
Summer is a great time for reading books.
I'm currently making my way through George R.R. Martin's "Song of Ice and Fire" series. This is the TV "Game of Thrones". Now I know, everybody made a big deal out of the "Game of Thrones" TV series and some were spinning around about it but the books are way better.
The hidden truth: Hollywood loves the idea of moving to a VOD-only model. No more profit sharing with the theaters. And when AMC is now a Chinese entity, it will be a pleasure to see them starved out of business.
The only really reliable product for Hollywood is Marvel and Kevin Feige is in the process of killing that with his woke BS for the upcoming films. And someone above mentioned the upcoming Ghostbusters looking good. Stripped of humor, they can keep their Ghostbusters: Slimer Things.
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