Why they can't understand that never ceases to amaze me. I think their mockery is knowingly fake and intended for the sheep audience. Hell, I don't think it, I know it. Who am I fooling.
Yes. The sheep. If the media loses them, it may as well be suicide weekend. Networks bankrupt, careers lost, jobs lost, future bleak in their chosen profession, not to mention their enormous egos in tatters. In essence, like the DS, they too are fighting for their lives.