Yes. The sheep. If the media loses them, it may as well be suicide weekend. Networks bankrupt, careers lost, jobs lost, future bleak in their chosen profession, not to mention their enormous egos in tatters. In essence, like the DS, they too are fighting for their lives.
The media Leviathan is Disney, and they're hurting right now. Since closing the parks, they've borrowed something like 11 billion for operating expenses. ESPN is dropping huge dollars. Parks are a money hole. Disney Cruises are a money hole. No theaters, and End Game was the last hit.
Star Wars is dying, nobody wants to see Lady Thor or Captain Marvel 2. I also suspect they've cooked their books on actual movie attendance for a while.
The SJW movement at Disney is killing their marketable products.
They need the money machine to keep rolling to keep the propaganda moving. There's also been a big backlash against the "stars." Amazing how bad these actors and actresses are without the professional make up artists, writers, camera people and CGI artists to make them look like more than they are.