First time I heard of Hamms Beer. My memory of 1970s beer was Schaefer beer. They were the official beer of the NY Mets.
I'm old enough to remember when my friends and I would go to Shea, and get general admission seats (last 8 rows of the upper deck) for $4. Ushers would wipe your seat before you sat down, and when the beer guy came to your seat, he'd open a 16 oz. Schaefer and pour it into a cup for you. And at almost every game, there was at least one fight somewhere nearby, with the combatants literally tumbling down the steps still trying to punch each other.
Good times.
Hamms was popular back in the day but only the old guys drank it. As I recall.
Back in the day, Schaefer and Blatz were the two most godawful beers on the market. Schaefer had this sulfur smell and taste, and Blatz was just so gnarly it was the only beer ever to come out of a liquor store that made me literally barf in mid-brew. The other two in that price range that were infinitely better were National Bohemian and Iron City (and they sucked, too). See if you can guess the region I was born and raised.
Les Paul recorded a very popular radio commercial for Rheingold in 1951.[17] Humorist and radio personality Jean Shepherd was the radio spokesman for Rheingold’s radio ads on New York Mets broadcasts in the 1970s.
https://en.m.wikipedia.org/wiki/Rheingold_Brewery
“First time I heard of Hamms Beer. My memory of 1970s beer was Schaefer beer. They were the official beer of the NY Mets”
For a few years in the late 70’s, early 80’s we could find Shaefer in Southern California. Cheapest 12 pack going and guaranteed the worst headache ever in the morning.