On the contrary, Western culture has a great tradition of sacrifice. Christianity, and Catholicism in particular, is inextricably linked to the concept.
The hyper individualism that is so prevalant today is quite a modern turn of events, and one that runs directly contrary to Western culture as it was understood for almost 2,000 years.
A false equivalence. There is a HUGE difference between sacrificing for you God, family and even country, and obeying your King, or local authorities and bureaucrats for that matter. If you have not seen the huge cultural difference in social compliance, you have not spent much time in Asia.