A fairly restrictive diet like Keto makes us crave certain items subconsciously - if it’s too good to be true, it probably is. I’m with ya. “Keto friendly” sounds like they’re covering their bases marketing and legal wise.
“We just called it ‘Keto friendly’, never claimed it was low to 0 carb.”
When I’m on it, I look forward to my cheat day like a dog wanting to go for a walk. The cravings get insane - I’m not ashamed to admit I ate a 6 pack of cookies n cream ice cream sandwiches in one sitting once.
I do make a lot of chocolate treats using 100% Cacao powder and Swerve.