Yes. 1/2¢ per dollar is $5,000.00 of free money for every $1,000,000.00 in sales.
About 30 years ago American Airlines made a startling discovery. They determined that eliminating one olive from each passengers salad plate would reduce costs by $40,000.
So why stop there? Just remove the seats and cover the floor with hay. Treat the passengers like cattle that will save even more money.