Sounds like the ole John Kerry 2004 ploy.
Kerry tried to reintroduce/revise/reinitialize his 2004 campaign nearly a half-dozen times.
As I recall, Hillary introduced herself to the American people many times. But that didn’t seem to help her ever.
How many times did Madame Cankles re-invent herself?
And each one was more unlikeable than the last unlikeable re-invention
Remember Al Gore? He did the same thing with beige outdoor clothing and a canoe trip down river.
Resuscitation and defibrillation are definitely extreme measures to get a heart started and operating again.
If the first shock does not set things running, turn up the voltage (typically 3,000 volts) to about 5,000 volts, and watch the spine arc even higher.
Cure or kill.